Würzburg, Germany - mail alliance, a brand of mailworXs GmbH and a partner of the New Silk Road Network (NSRN) for postal and last-mile delivery, launched a partnership with Temu, the giant e-commerce platform known for its affordable products, on Friday, November 24th. This collaboration aims to leverage Temu’s presence in Germany and mail alliance’s national logistic expertise in optimizing e-commerce transaction standards. According to Michael Kunter, CEO of mail alliance, this is a great collaboration in terms of sustainable processes and customer satisfaction. Kunter adds that the mail alliance team is “very pleased that this partnership has come together just in time for the beginning of the pre-Christmas season".

The partnership has kicked off with much action as mail alliance already started utilizing its extensive network to manage Temu's e-commerce activities in Germany, especially during peak times such as the past Black Friday followed by the Black Week.


(Picture Credit: Temu)

Core Competencies up to the Last Mile

Mail alliance’s partnership with Temu means that the latter can rely on mail alliance’s core competencies when it comes to consolidating national and regional delivery resources up to the last mile, and logistical fulfilment of handling large e-commerce shipping volumes. Furthermore, mail alliance operates with centralized quality management, optimized interface solutions, and the expertise of its longstanding specialists. "This ensures continuity in shipping to end consumers", says Mario Eichelmann, CEO of mail alliance. The aforementioned factors, according to Eichelmann, influenced Temu's decision to work with mail alliance. 

Since its launch in Germany in April 2023, Temu has risen to become a widely used shopping destination due to its competitive prices, and the partnership represents a further step in Temu's expansion. Temu relies on a direct-from-factory model, which cuts out intermediaries and brokers, and gives customers direct access to products available at wholesale prices.

Mail alliance and Temu: The Promising Future of the Collaboration

The partnership between mail alliance and Temu aims to establish new standards in e-commerce logistics, in a way that optimizes efficiency, reliability, and customer satisfaction sustainably. Therefore, in 2024, mail alliance and Temu plan to expand their collaboration across the entire logistical value chain to improve teamwork and enhance delivery quality from the last mile all the way to the management of returns. 

Mario Eichelmann, CEO of mail alliance and an e-commerce specialist, focuses on continuous improvement processes and international benchmarks. Moreover, the Würzburg-based company also benefits from its membership of the Universal Postal Union's (UPU) advisory committee. 


(Picture Credit: mail alliance)

About mail alliance

Since its establishment in 2010 under the leadership of CEO Michael Kunter, mail alliance has successfully developed due to its extensive expertise, growing partnerships, and high-quality standards in processing and delivering large volumes of mail and e-commerce shipments.

Mail alliance offers a comprehensive and cost-effective service for everything that fits into mailboxes. Agile structures and strong partners ensure smooth operations and flexible solutions. As a large network of experienced private postal service providers and due to its presence through several regional partners across Germany, mail alliance provides fast and reliable service. 

The experience and in-depth specialist knowledge of mail alliance and its partners allow them to understand the crucial elements in delivering mailbox-compatible shipments. Therefore, mail alliance provides a combination of central planning competence and local delivery expertise, creating standardized processes with comprehensive quality management. The aforementioned qualities allow for flexible, individual shipping solutions and optimized postage costs. 

The NSRN team looks forward to seeing the results of the partnership between mail alliance and Temu, and wishes mail alliance abundant success.

mail alliance Website

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