Through our interviews for New Silk Road Network, we have spoken with various companies headed by men and women, and indeed, there have been differences in the way business is conducted. The business world portrays and demands masculine qualities, which has been the norm and the image for decades. However, as more women are ushered into the space, new and efficient ways of doing business are being introduced, making our logistics world more productive and more equal.
With these thoughts in backdrop, this month we spoke to Nadezhda Nikova, the Managing Director of Mireks Shipping, Bulgaria, a founding member of New Silk Road Network. With over 19 years in professional experience and running the company for 17 years, Ms. Nikova has mentored many young professionals who have learnt the various values of the company. While creating a thriving workplace for her employees, Ms. Nikova promotes human values in the dry and rigid industry. These values have permeated through their business as they create solid bonds with their customers and partners worldwide. In the challenging times of the Covid-19, Ms. Nikova's belief of 'Human to Human' has supported the company, as they offered flexibility to their peers and their customers.